What is a truly valuable asset for an individual in an organization or life? Respect; respect is earned by behavior that is equitable and effective. Trust; even if trust is given freely, it must be earned every day with behaviors that are fair and effective. The benefit of the doubt; especially in driven, highly productive organizations, the benefit of doubt is critical because it assures that people talk to each other before becoming angry at a behavior that may not seem proper. The benefit of the doubt is earned daily and is enhanced by friendships. Admiration; a leader who is admired can ask a great deal more of individuals and organizations than the average leader. Once again, this precious asset must be earned every day and can be lost because of a single misadventure. Love; anyone who has ever loved or been loved knows that love is fragile and can be lost in the blink of an eye. It must be earned anew every day.