Culture is a word that is widely used, but difficult to define. Operationally, I think of a culture as a surface like space-time. The analogy of space-time is apt because a culture is a surface created by behaviors over time in the organizational space. A culture cannot invent behavior, but it can reinforce and dis–incent behaviors. A strong culture is consistent and felt by all as it is the surface on which the individuals stand, and tasks are performed. A string culture also selects individuals who are comfortable with the norms established by the culture, and it rejects those who are not in step with the values incorporated into the culture.